Galleria Campari: Milan design tour for Expo
From 23 March 2010
opened in the historic location of the plant Sesto. The inauguration was an occasion to celebrate 150 years of history of Campari. The Gallery is a permanent laboratory, multimedia and sensory which tells the story of the brand through the modern and contemporary art. A story of brilliant insights, advertising campaigns, image collection.
The single-dose bottliglia was created by Depero for Campari Gallea. Campari is a place of memory. Some works on display, in fact, have been reinterpreted and animated with multimedia technologies, in order to perceive through the sense of smell and hearing, experiencing a total sensory experience. The venue, which dates back to 1904, has been restored by the architect Mario Botta in 2009. Galleria Campari extends over two floors, the first dedicated to the experience Campari with the exhibition of works by international artists such as Leonetto Cappiello, Bruno Munari and Ugo Nespolo .